First of all, no hate here. I enjoyed traveling to Korea and love Korean makeup and skincare. However, the supposed statements saying that “They’re [Korean products] about 12 years ahead of the States in terms of technology,” (Mary Schook in Marie Claire) are false. Let’s examine why.
I’ve read quite a few articles like the one above where people attempt to say that Korean technology is twelve years ahead. Twelve years ahead? Really? Look at the labels of many skincare products from popular brands like Laneige, Innisfree or Nature Republic and the ingredients aren’t revolutionary or high tech. So why say that Korean technology is so far ahead? I think the reason people make this statement is not because of skincare in itself- its that Korean cosmetic procedures are cheap, easy and exceptionally common. Therefore it isn’t necessarily that Korean products are making Korean skin so good- it’s that cosmetic procedures make skin good, and products maintain them. I’d say the only thing “advanced” about Korean products is that they are different and innovative- like sheet masks, bb cushions (notice I didn’t say bb creams themselves because those can be credited to Germany) and lip tints like the Berrisom peel off mask. (My new fave, by the way.)
In reality, Korean products aren’t more amazing or innovative. It’s just marketing hype used to target consumers, the way that France was also used a few years back as an example of a country with “superior” beauty products. “This is truly a case of the grass being greener on the other side of the world. As we mentioned above, people in Korea are not walking around with gorgeous, flawless skin because they use only Korean brands. In an ironic twist, the clamor for Western (specifically, American) brands in Korea is actually quite a thing to behold! You have to wonder—if Korean beauty products are so miraculous, why are so many Western brands selling like hotcakes in Korea?” This is a great way to put it. Paula’s Choice explains perfectly why products of a certain origin aren’t necessarily superior to Western ones. She continues: “It started with the BB-Cream craze, moved on to snail secretions, and now it’s all about “sleeping masks”—which have given Korean skin-care lines the reputation of possessing the secret to having great skin. The questions we get about these products are always the same: “Korean celebrities and models have great skin, and because they are Korean they must be using Korean skin-care products, so they must be great, right?” This is an example of how easily marketing hype can fool even the smartest of women (and men).” Couldn’t have said it better myself.
Always remember that no country’s people have exceptionally better skincare- there are environmental factors as well as diet and other contributors (such as plastic surgery) that makes people perceive certain places to be skincare heaven.
Do you think Korean products are hyped up? Do you have any favorites?